There are many reasons to buy on hold music for your business and in this small article I will briefly outline these reasons and also offer some insight into what is really available to you in terms of On hold music and what your business should be looking for.
First things first, when a caller to your business is put on hold the fact that they can hear music through their earpiece assures them that their call is still connected. Obviously this means they are much less likely to hang up through uncertainty.
Secondly, hearing music helps the caller to not focus too much on the amount of time they are waiting for your response.
Important though is the music they hear because if the music is of bad quality, which in many cases it is, the caller will become more impatient and is more likely to hang up. The most frequently used On Hold music in the United Kingdom is Vivaldi’s Four Seasons. It is very, very clichéd to use mainstream classical music and the main reason it is used is that it has no copyright and is therefore free. Using clichéd music shows that the business has not thought about their on hold music very much at all and that it is not really concerned about what the caller hears while on hold. Not a good sign.
Look at your on hold music as a way of advertising or of pulling your customer in. If you pay thousands of dollars a year in advertising why your lose your potential customer at the last and smallest hurdle by subjecting them to corny and unoriginal music? Show some class, buy some music that matches the aesthetic or image of your business. You want something more relevant to your business not just some badly put together elevator music that you bought for ten bucks off the internet. Give your potential customer a good feeling about your business. Stand out from the crowd.
If you look at badly made corporate films their music is usually one of the reasons they seem so bad. A good corporate film always has good music to underline the meaning of the film. Listen to your On Hold music in this way. If your company sells pizzas then obviously you would look for some happy sounding Italian folk music. If your company sells software you probably want something more contemporary and state of the art. Where you are in the world obviously has an impact too, especially if your company operates at a local level. For example, the music tastes of people living in Texas are not the same as people living in New York State. There are lots of on hold music companies out there but all were not created equal. Look for quality and relevance not just a cheap bargain that you yourself cannot bear to listen to.
Have a listen to the On Hold Music at White Beetle.
Labels: business messaging, on hold music, royalty free music, whitebeetle.com
